The Client
Vichy is a premium brand of skincare, and make-up products owned by L'Oréal under its Active Cosmetics division. Thermal spa water from the hot springs of the town of Vichy, France, is the only water source used in its formulations. The company was founded in 1931.
The company is one of two 'active cosmetics' brands in the L'Oreal group, the other being La Roche-Posay. Vichy is known for their 'Dermablend' range of foundations and concealers.
The company is one of two 'active cosmetics' brands in the L'Oreal group, the other being La Roche-Posay. Vichy is known for their 'Dermablend' range of foundations and concealers.
The Brief
To create a series of videos featuring DJ Becky Tong promoting Vichy’s Idealia for online use and DOOH.
The Solution
We filmed a series of different setups at our studio in East London. Becky Tong featured in each video with a different vinyl cover to promote each product benefit.
The vinyl artwork was added in post production as each of the scenes were shot with a green screen vinyl record.
The ads were promoted across social and Digital Out of Home.
The vinyl artwork was added in post production as each of the scenes were shot with a green screen vinyl record.
The ads were promoted across social and Digital Out of Home.
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