"Preen were a dream to work with. The Director, Dean, perfectly captured the visual aesthetic and performances we wanted to achieve and brought the project to life with a clear vision. Our project required over 100 assets and Preen delivered on time and on budget."
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Sherifa Benjamin-Ifill - Head of Studio Production at Essence Global
The Brief
Changing media consumption habits have meant younger audiences are moving away from traditional linear TV and instead ‘snacking’ content through streaming and social platforms. In response, The IOC, in partnership with FanHub, launched the Tokyo 2020 FanZone, an interactive gamification experience on desktop and crucially mobile, the ambition was to engage and unite fans (especially young people) around the world leading up to and throughout the Olympic Games.
The IOC tasked Essence and Preen with promoting Fanzone, to drive engagement and sign-ups around the Tokyo 2020 Olympics. The Fanzone experience on the Olympics website and app contained lots of great games, allowing users to win prizes through creating fantasy teams, taking part in trivia competitions, predicting podium places, as well as voting for their favourite moments.
The IOC tasked Essence and Preen with promoting Fanzone, to drive engagement and sign-ups around the Tokyo 2020 Olympics. The Fanzone experience on the Olympics website and app contained lots of great games, allowing users to win prizes through creating fantasy teams, taking part in trivia competitions, predicting podium places, as well as voting for their favourite moments.
The Solution
Essence and Preen delivered a full suite of creative assets covering all channels, including display, social, and video. We handled full end-to-end video production including concepting, scripting, storyboarding, shoot/production and editing, for YouTube and social placements.
Director Dean G. Moore delivered an impactful treatment and brought the vision of the films to life with his energetic storytelling and on point performances. The Essence team were 'impressed with the collaboration and understanding' of the project and felt that 'Preen were an extension of the Essence team'.
Director Dean G. Moore delivered an impactful treatment and brought the vision of the films to life with his energetic storytelling and on point performances. The Essence team were 'impressed with the collaboration and understanding' of the project and felt that 'Preen were an extension of the Essence team'.
The campaign smashed the goal of reaching a younger audience achieving 45% more signups than the target.
