The North Face is an American outdoor recreation products company. Founded in 1968 to supply climbers, by the late 1990s, the label had expanded beyond outdoor enthusiasts by focusing on street couture and since the 2000s it is regarded as a streetwear style symbol label.
To capture the extraordinary feat of The Pinnacle Project. A world first 'pop up shop' in the heart of the Dolomites showcasing 8 collectors items donated by some of the most impressive explorers of our time.
We produced an ambitious live stream for The North Face, 2055m up in the heart of the Dolomites. A crew of six camera operators including a drone team transmitted via satellite, stunning views and a beautiful performance set by singer Barns Courtney, to The North Face Facebook page, their UK website and the out of home screens at Westfield Shopping centre.