Our work with global agency Essence, for the Olympic FanZone campaign has won ‘Best Integrated Campaign’ at The Drum Social Media Awards 2021. We're incredibly proud to have been Essence’s production partners for the hero promotional video content used in the campaign. Essence rolled out a ‘video-led approach with cut-downs to deliver snackable content’, working collaboratively with Preen Director Dean G. Moore.
Outside social, the campaign ran across broadcast digital channels to gain incremental reach of audiences within Gen Z and beyond. YouTube was the center piece to this broad reach element, where we could use the video in full screen moments and encourage gameplay. Videos were delivered within a complex sequential messaging framework, enabling Essence to demonstrate the different games.
Read the Preen case study here
Read The Drum article here