The Client
Philip Kingsley is a hair care brand known for its exclusive treatments of hair and scalp concerns, from alopecia to an itchy scalp. Founded by renowned Trichologist, Philip Kingsley, the brand has been built upon 60 years of expertise and specialist knowledge in hair growth and scalp care, with products ranging from hair thickening shampoo to hair supplements.
The Project
The most important accessory in any outfit is self-love, the confidence to be who you are unapologetically. Philip Kingsley’s Body Building range helps to boost your hair’s volume, boosting your confidence, and allowing you to be more you.
To communicate this visually we created a shorthand for the campaign, a visual metaphor that is synonymous with less limp, more hydrated and fuller hair - Balloons!
Who doesn’t love balloons? They have a positive association, perfect for socials and allowed us to be playful with our content. They were the perfect visual metaphor for the Body Building range campaign.
To communicate this visually we created a shorthand for the campaign, a visual metaphor that is synonymous with less limp, more hydrated and fuller hair - Balloons!
Who doesn’t love balloons? They have a positive association, perfect for socials and allowed us to be playful with our content. They were the perfect visual metaphor for the Body Building range campaign.
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