The Preen team are incredibly excited to have won the 2021 Outvertising Awards 'Accelerator Award'.
The Accelerator Award, in partnership with Centrum and GSK, is awarded to the winning response to the open creative brief which is there to actively foster more positive inclusion of LGBTQ+ in the advertising of the featured brand. Developed by Preen Creative Director, Jez Furlong and the Preen team, our award winning idea 'However You Love, Love Yourself' will now be developed alongside the brand team at Centrum into the creation of a new LGBTQ+ advertising that will run to a broad online audience of millions of consumers. The finished campaign is now live and you can see the case study here. |
"The most positive thing for me was that our idea was received in the right way. The key thing for us was not to be tokenistic in anyway."
Jez Furlong - Creative Director, Preen
Jez Furlong - Creative Director, Preen