The key to success is showcasing all of the incredible benefits, 'the little things' that make a TUI holiday experience. By creating compelling video content that showcases quality family time, kids clubs, delicious food, exciting water parks, and more, we were able to effectively communicate the value of booking with TUI. Video is a powerful tool that allows potential customers to imagine themselves on holiday and gives them a taste of the unforgettable memories they could create. So, if you're looking to drive bookings for TUI holidays, video is a must-have in your marketing strategy.