Eurovision
How do you promote the world's biggest music event on the world's most popular website authentically?
Creative Director at TikTok
"Big thanks to the ever agile Preen team! Helping us land an important safety message, whilst riding the momentum of the Women’s Euros. This will be live in 5 markets and supported with paid media, making sure the #SwipeOutHate agenda spreads through the community. More to come!"
How do you promote the world's biggest music event on the world's most popular website authentically?
How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?