TikTok
Swipe out hate with the Women’s Euros
How do you ensure that the world’s most popular website is also the world’s kindest?
How do you ensure that the world’s most popular website is also the world’s kindest?

Create the tech that encourages positivity (nice work TikTok) and then spread the word of course! And with a little help from Manchester United footballer Millie Turner, we ensured that TikTok got the word out about their latest safety features.

Our creative team wrote a script that packed a punch and our animators brought it to life.

Combining the #SwipeOutHate campaign with the Women’s Euros was the pitch perfect way to ensure the campaign gained traction and with over 5.3m views in 24 hours the campaign film knocked it out of the park.
Louisa Saddington

Creative Director at TikTok

"Big thanks to the ever agile Preen team! Helping us land an important safety message, whilst riding the momentum of the Women’s Euros. This will be live in 5 markets and supported with paid media, making sure the #SwipeOutHate agenda spreads through the community. More to come!"

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