How do you ensure that the world’s most popular website is also the world’s kindest?

Create the tech that encourages positivity (nice work TikTok) and then spread the word of course! And with a little help from Manchester United footballer Millie Turner, we ensured that TikTok got the word out about their latest safety features.

Our creative team wrote a script that packed a punch and our animators brought it to life.

Combining the #SwipeOutHate campaign with the Women’s Euros was the pitch perfect way to ensure the campaign gained traction and with over 5.3m views in 24 hours the campaign film knocked it out of the park.