How do you promote the world's biggest music event on the world's most popular website authentically?
Rugby fans unite! TikTok has entered the playing field!
We worked with TikTok to wholeheartedly embrace their partnership with the RUGBY SIX NATIONS, producing a campaign to be broadcast across the TikTok platform, and all 6 stadiums of the world famous sporting competition in Edinburgh, Dublin, London, Rome, Cardiff and Paris. We created a suite of assets in multiple languages, French, English and Italian, to be used throughout all 15 matches in the championship, including content for TikTok’s #SWIPEOUTHATE campaign, promoting all of their anti-hate features within the app.