We worked with TikTok to wholeheartedly embrace their partnership with the RUGBY SIX NATIONS, producing a campaign to be broadcast across the TikTok platform, and all 6 stadiums of the world famous sporting competition in Edinburgh, Dublin, London, Rome, Cardiff and Paris.
We created a suite of assets in multiple languages, French, English and Italian, to be used throughout all 15 matches in the championship, including content for TikTok’s #SWIPEOUTHATE campaign, promoting all of their anti-hate features within the app.