The North Face
Pinnacle Project Livestream
How do you capture the world's highest 'pop up event' and live stream it to the masses?
How do you capture the world's highest 'pop up event' and live stream it to the masses?
Get an adventurous and agile crew to produce an ambitious live stream 2,055m up in the Italian mountains! The Pinnacle Project was a world first - a 'pop-up shop' in the heart of the Dolomites showcasing 8 collectors items donated by some of the most impressive explorers of our time. ​We sent a crew of six camera operators including a drone team, and transmitted via satellite, stunning views and a performance by singer Barns Courtney, to The North Face Facebook page, their UK website and the out of home screens at Westfield Shopping centre.
Other Work
Olympics

Fanzone Tokyo 2020

How do you capture the sentiment that 'Just OK is not Good Enough' in a humourous way that will appeal to European audiences?

Guinness

 Night Football

How do you ensure you capture the maximum amount of high quality social content, for a campaign to be used across multiple markets, with a football legend?