Crafting Meaningful Moments
How do you promote the world's biggest music event on the world's most popular website authentically?
How do you inspire families to turn their family's summer memories into a one-of-a-kind photo book?
We collaborated with the in-house creative team at Photobox, developing a multichannel campaign - TV, Social, CRM, Website and In-App - across 3 territories. From concept ideation and full service production to post-production and compliance & delivery, Preen has connected people with the moments that matter most, starting with this beautifully shot travel campaign.Preen positioned Photobox as the brand of choice both at an emotional and functional level through inspiring people to relive and share life’s moments by creating their stories to be able to relive them with friends and family. 

“From the very beginning, the team at Preen displayed a deep strategic understanding of our brand, our products and our family audiences, and presented a diversity of creative work that could work across territories and touchpoints.”
Susan Judge, Brand Director of Photobox
Other Work

Empowering Women Through Menopause

How do you ensure that the world’s most popular website is also the world’s kindest?

square enix

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