You capture the community singing! We worked closely with TikTok, the ‘Official Entertainment Partner’ for the 66th Eurovision Song Contest to create a campaign to promote their partnership which placed TikTok’s global community of one billion at the heart of this iconic event. The campaign encouraged the TikTok community to turn to the platform to share their excitement of the acts and appreciation of the music, in turn the Eurovision performers used TikTok to reach their fans and share their behind-the-scenes.

To date the campaign hashtag #eurovision2022 has over 2.7 Billion views and the relationship between Eurovision and TikTok continues to grow.