Fanzone Tokyo 2020
How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?
Global Partnerships Manager | Consumer Healthcare at Haleon
‘Preen’s concept, ‘However you love, love yourself’ stood out to us as a beautifully simple andpowerful idea that had the potential to really make an impact in terms of our positioning as aninclusive brand. Working with the team to bring the idea to life has been a great experience, they’re collaborative and really understood the importance of this project to us and we’re really pleased with how the project has turned out.’
How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?
How do you capture the world's highest 'pop up event' and live stream it to the masses?