How do you create a campaign that speaks to the LGBTQ+ community whilst being inclusive of a wider audience?

Position your brand with self-love at it’s heart! Haleon brand Centrum, the world’s number one multi-vitamin partnered with Outvertising, an organisation that exists to make UK advertising and marketing completely LGBTQ+ inclusive to launch the Accelerator Award.

For our award-winning pitch we chose to focus on a concept that is universal to everyone. And so ‘However you love, love yourself’ was born. The animation was brought to life by our animators and illustrators and features representative imagery that truly exudes a sense of joy and self-love.