Tokyo Olympics

Fanzone

How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?

Create a mobile-first gamification experience, FanZone, that allows fans to engage and unite with one another in the lead up to and throughout the Olympic Games. Then promote the FanZone app to drive engagement and sign-ups with a full suite of creative assets covering all channels, including display, social, and video. We handled full end-to-end video production including concepting, scripting, storyboarding, shoot/production and editing.

Sherifa Benjamin-Ifill

Head of Studio Production at Essence Global

"Preen were a dream to work with. The Director, Dean, perfectly captured the visual aesthetic and performances we wanted to achieve and brought the project to life with a clear vision. Our project required over 100 assets and Preen delivered on time and on budget."

Results

The campaign smashed the goal of reaching a younger audience achieving 45% more signups than the target.

Other Work

CVENT

Just OK is not good enough

The North Face

Pinnacle Project Livestream

How do you capture the world's highest 'pop up event' and live stream it to the masses?