Just OK is not good enough
How do you capture the sentiment that 'Just OK is not Good Enough' in a humourous way that will appeal to European audiences?
How do you capture the sentiment that 'Just OK is not Good Enough' in a humourous way that will appeal to European audiences?
How do you take a whiskey brand that has a long legacy of appealing to a certain middle aged male drinker with “heather, weather and leather” cliches and have it appeal to a new, younger audience?