By reminding them of the magic of the movie-going experience and the people who make it special. The ‘We Make Movies Better’ campaign did just this, creating the framework for their message with a cast of four characters, each representing a unique part of the cinema experience.

There's The Magician who represents the immersive experience of state-of-the-art screens and surround sound that will transport you into another dimension of movie-watching. The Navigator is your guide throughout your cinema going experience. The Creator who brings you everything you need to savour, sip and munch during your movie. The Memory Maker Maker captures your heart and mind, from the moment you arrive to the moment you leave - they construct an unforgettable experience to ensure it’s not just the movie you remember.