MERIDIAN
PERMISSION TO SPOON
Peanuts, PR and perfect spooning
How do you let snack lovers know that a spoonful of peanut butter releases the same chemical boost as a 30 second spoon?

Create a ‘how to’ guide for spooning positions with the inimitable Josie Gibson of course! Filming at our studios we created 10 tongue in cheek tutorials to make sure people get the most out of their Meridian jars! Peanut butter straight from the spoon? What’s not to love?

Other Work
Olympics

Fanzone Tokyo 2020

How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?

Centrum

However you love