MERIDIAN
PERMISSION TO SPOON
How do you create a campaign that speaks to the LGBTQ+ community whilst being inclusive of a wider audience?
How do you create a campaign that speaks to the LGBTQ+ community whilst being inclusive of a wider audience?

Position your brand with self-love at it’s heart! Haleon brand Centrum, the world’s number one multi-vitamin partnered with Outvertising, an organisation that exists to make UK advertising and marketing completely LGBTQ+ inclusive to launch the Accelerator Award.

For our award-winning pitch we chose to focus on a concept that is universal to everyone. And so ‘However you love, love yourself’ was born. The animation was brought to life by our animators and illustrators and features representative imagery that truly exudes a sense of joy and self-love.
Tom Holmes

Global Partnerships Manager | Consumer Healthcare at Haleon

‘Preen’s concept, ‘However you love, love yourself’ stood out to us as a beautifully simple andpowerful idea that had the potential to really make an impact in terms of our positioning as aninclusive brand. Working with the team to bring the idea to life has been a great experience, they’re collaborative and really understood the importance of this project to us and we’re really pleased with how the project has turned out.’

Other Work
Olympics

Fanzone Tokyo 2020

How do you embrace the changing media consumption habits of younger audiences towards shorter, snackable content, in a campaign promoting the largest sporting event in the world?

The North Face

Pinnacle Project Livestream

How do you capture the world's highest 'pop up event' and live stream it to the masses?