Capture the genuine reactions of first time Laphroaig drinkers after taking their first sip. And do it in slo mo! We filmed a group of non-actors, all chosen to capture their genuine reactions to the intense taste of Laphroaig whisky. The film was shot in slo motion to showcase the dramatic facial expressions of the contributors drinking the spirit for the first time. With the tagline 'Opinions Welcome,' the TVC showed that Laphroaig is not afraid to polarize opinion. By embracing the love/hate reaction we helped Laphroaig introduced their whisky to a new group of drinkers in an authentic and impactful way.