How do you embrace the love/hate reaction to the taste of Laphroaig whisky to help introduce it to a new group of whisky drinkers?
Capture the genuine reactions of first time Laphroaig drinkers after taking their first sip. And do it in slo mo! We filmed a group of non-actors, all chosen to capture their genuine reactions to the intense taste of Laphroaig whisky. The film was shot in slo motion to showcase the dramatic facial expressions of the contributors drinking the spirit for the first time. With the tagline 'Opinions Welcome,' the TVC showed that Laphroaig is not afraid to polarize opinion. By embracing the love/hate reaction we helped Laphroaig introduced their whisky to a new group of drinkers in an authentic and impactful way.
Other Work

Just OK is not good enough

The North Face

Pinnacle Project Livestream

How do you capture the world's highest 'pop up event' and live stream it to the masses?