Guinness
Night Football
How do you ensure you capture the maximum amount of high quality social content, for a campaign to be used across multiple markets, with a football legend?
How do you ensure you capture the maximum amount of high quality social content, for a campaign to be used across multiple markets, with a football legend?
Create a visual that encapsulates the wider campaign, keep the content simple but impactful and have fun with Rio Ferdinand! We built a set that emulated the wider campaign's neon aesthetic with neon light tubes hanging vertically from our studio ceiling. With over 100 assets including gifs, stills and video content, the campaign was promoted across multiple markets within the African diaspora.
Other Work
The Macallan

Conversations

How do you take a whiskey brand that has a long legacy of appealing to a certain middle aged male drinker with “heather, weather and leather” cliches and have it appeal to a new, younger audience?

Goodfella's

Made with Respect

How do you capture the world's highest 'pop up event' and live stream it to the masses?