dominos
Pizza bURGER
How do you launch a brand new pizza product to the masses?
How do you launch a brand new pizza product to the masses?
You create content that ‘reveals’ something you would least expect to surprise and delight! To launch Dominos’ cheeseburger pizza on social we gave the illusion of a wrapped burger only to reveal it is in fact a pizza! With brands finding that that their stop motion videos performed 16% better than other video content types we opted for a stop motion approach.
Other Work
Goodfella's

Made with Respect

How do you launch a brand new pizza product to the masses?

Guinness

Night Football

How do you ensure you capture the maximum amount of high quality social content, for a campaign to be used across multiple markets, with a football legend?