How do you launch a brand new pizza product to the masses?
How do you launch a brand new pizza product to the masses?
You create content that ‘reveals’ something you would least expect to surprise and delight! To launch Dominos’ cheeseburger pizza on social we gave the illusion of a wrapped burger only to reveal it is in fact a pizza! With brands finding that that their stop motion videos performed 16% better than other video content types we opted for a stop motion approach.