Mugler is known for their luxury perfumes including Alien, Aura and Angel and was owned by Clarins Fragrance group at the time of filming. They have more recently been acquired by L'Oreal.
To create a collection of creative video and stills assets for the UK Mugler social team to have content they could use to raise awareness for the Mugler brand in the UK and to promote brands within their perfume collection including; Alien, Angel and Aura. The asset library would enable them to increase the Mugler share of voice on social media networks and increase the number of social posts on the UK social channels.
The project began with our creative team developing a visual narrative around each of the Mugler products. The ethereal nature of the brand allowed for dreamlike visuals to be explored, using elements including sand, smoke and Bokeh lighting effects. Our Art Director used various techniques to build our fantasy worlds around each product. The smoke thickness was enhanced by having both the product and the smoke contained within a clear perspex box towards which the camera slowly pushed inward. Visual Effects played a key role in all of the digital assets bringing together various separately shot visuals and digitally created elements to create the final luxury look. We produced over 100 stills and video assets.