The Client
Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Cameroon is the fourth-biggest market for Guinness and the beer is also brewed in Kenya, Uganda and Namibia. Africa, with its $13 billion beer market, is the biggest source of beer sales for the owners of Guinness, the British multinational Diageo.
The Brief
To create 100+ digital video assets as part of the 'Night Football' campaign featuring Rio Ferdinand.
The Solution
Filmed at our studios we shot 100+ video assets of Rio Ferdinand dancing and celebrating goals for Guinness Africa regions to use across their social channels are various stages of the Night Football campaign. The assets also included a series of product shots and we created Gifs and stickers to be in UGC instagram stories. Additionally we shot a live stream with Rio that was broadcast across Digital Out-of-Home in various pubs across African regions whereby individuals at these locations could interact with Rio from our studio in London.
