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The Client
Clarins is a family-run French multinational cosmetics company, which was founded Paris in 1954 by Jacques Courtin-Clarins. In addition to manufacturing and selling skincare and makeup products, the company is also a major player in the spa and well-being sector. Clarins operates in over 150 countries. Although more than 95% of its products are exported worldwide, they are formulated and designed in Clarins Laboratories in France.
The Project
In October 2021 Clarins hosted their first ever LIVE Virtual Beauty Festival. Two days of masterclasses on all things beauty, lifestyle and more! They partnered with influencers and industry experts for live tutorials, Q&As and fun discussions. The Preen team facilitated and produced all of the live stream across both days which included a full camera crew and vision mix technician.
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