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The Client
Centrum, a brand of multivitamins produced by GlaxoSmithKline, engaged with Outvertising, a not-for-profit organisation that exists to make UK marketing and advertising completely LGBTQ+ inclusive, to launch the Outvertising Accelerator Award. The Accelerator Award, is awarded to the winning response to an open creative brief which is there to actively foster more positive inclusion of LGBTQ+ in the advertising of the featured brand, in this instance, Centrum.
The Project
‘However, You Love, Love Yourself’ was the winning concept of the Outvertising Accelerator Award in partnership with GSK/ Centrum is currently running across Facebook to an audience of millions and part of a Pride 2022 media plan for GSK.
Developed by Creative Director, Jez Furlong and the Preen team, the award winning idea 'However You Love, Love Yourself' was chosen by judges at GSK and Outvertising and awarded with a £20k budget to bring the idea to life. The final film was animated at The Nest Post, the sister company of Preen and part of The Cherryduck Group. The film celebrates love in many different forms and shines a light on the importance of self love.
Developed by Creative Director, Jez Furlong and the Preen team, the award winning idea 'However You Love, Love Yourself' was chosen by judges at GSK and Outvertising and awarded with a £20k budget to bring the idea to life. The final film was animated at The Nest Post, the sister company of Preen and part of The Cherryduck Group. The film celebrates love in many different forms and shines a light on the importance of self love.
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