The Client
Captain Morgan is a brand of flavored rums produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan. Since 2017, the label has used the slogan "Live like the Captain".
The Brief
To create influencer engagement content to help launch the Captain Morgan 'Better than Gold Card' a rewards card that includes home delivered Captain Morgan recipe kits, discounts off takeaways and exclusive Captain Morgan merchandise.
The Solution
Love Island phenomenon and British Basketball player, Ovie Soko starred in the tongue in cheek video where we see Ovie explaining all of the card's benefits via a mock powerpoint presentation. We filmed at Cherryduck Studios and the content was edited at our post production facility The Nest.
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