The Client
Cadbury, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products.
ELVIS are a strategic and creative digital agency creating cutting edge digital content.
ELVIS are a strategic and creative digital agency creating cutting edge digital content.
The Challenge
To bring to life creative developed by ELVIS for Cadbury; a series of social films depicting families hunting for eggs in various scenarios including eggs hidden in welly boots, hidden in trees and behind daffodils.
The Solution
The vision our Director, Jamie Maule-Ffinch, had for the project aligned perfectly with the creative. Jamie gave the films a dreamlike quality through a mix of green screen backgrounds, fantastical props, slightly exaggerated performances and clever use of fish eye lens techniques.
All the films were shot at our studios, which housed the various sets including an incredible, bespokely made 'half a tree' prop, which allowed our young talent to peer curiously inside and find a delicious Cadbury Easter Egg!
All the films were shot at our studios, which housed the various sets including an incredible, bespokely made 'half a tree' prop, which allowed our young talent to peer curiously inside and find a delicious Cadbury Easter Egg!
