Paying it forward to the next generation of creatives is something very close to our hearts here at Preen and we've most recently been able to do this through our partnership with Media Trust. Media Trust believes in the power of the media to change lives and they work in partnership with the media and creative industry to give marginalised groups a stronger voice.
Media Trust's Creativity Works Futures is a free, intensive eight-week bootcamp of high-impact media masterclasses and employability skills training for young adults from underrepresented backgrounds. Preen played a key role in hosting one of the workshops alongside workshops hosted by other Media Trust’s industry partners which could include, BBH, Edelman, Facebook/Instagram, Google, Nickelodeon, Snap, TikTok and Verizon.
Our workshop, the Charity Brief Challenge, centred around interpreting a live brief put forward by mental health service 'Men's Minds Matter'. Men's Minds Matter is a not-for-profit organisation dedicated to the prevention of male suicide by building psychological resilience and emotional strength.
The trainees were split into four teams, each team came up with their own agency name, and then had two days to develop their ideas. They then pitched their campaign ideas to Preen and the team at Men's Minds Matter. The overall winners were team MAZE and their idea will be brought to life with our support and the support of TikTok over the coming weeks. Watch this space!