"Preen were amazing to work with from start to finish. They responded to our brief with creativity, clarity and a bold approach and executed the project with professionalism and a lot of good humour too. We really enjoyed working with the team and on-set, our CEO was really impressed by the organisation, direction and passion the team put into it. Massive thanks to Producer/ Director Cortney and the whole Preen team for a fantastic idea well executed. We're thrilled with the finished product."
Diane Perlman - CMO, Blis
Diane Perlman - CMO, Blis
The Client
Blis a leading privacy-first, location-powered programmatic advertising business. They deliver accurate targeting at scale without reliance on personal data, helping the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
The Brief
We were tasked with coming up with and executing a creative concept that humanised the Blis brand to give them a vehicle to share their story and offer. The campaign needed to be video first and work across multiple platforms.
The Solution
How better to humanise a B2B brand than to get their CEO to be front and centre of their video campaign? So that's exactly what we did! We stranded Blis CEO, Gregor Ibister, in Death Valley, the driest place on Earth. Well, not literally... we had some fun on green screen and got a great performance out of Greg in his on screen debut. The desert setting symbolised the 'data drought' that many brands will be facing over the coming years and the film outlines the ways in which Blis can support brands through this with their tech.
